Cambridge Healthtech Institute’s Second Annual
Commercialization of Molecular Diagnostics
Part of the Fourth Annual Next Generation Dx Summit
August 22-23
There are many aspects of commercialization that should be carefully considered and orchestrated in order to achieve success. The road to market is fraught with challenges and uncertainty, but it is possible to capitalize on case studies and real world examples, good and bad. Topics to be covered include changes in CPT coding, reimbursement and pricing considerations, comparative effectiveness research, gaining regulatory clearance, improving clinical adoption and payer acceptance. Changing strategies for the best route to market and achieving access in Europe will be addressed for savvy business and marketing experts entering the diagnostics market.
Learn tools and approaches to apply to a commercialization strategy, including:
Satisfying clinical evidence demands
Integrating into the medical community
Developing field sources for physician education
Pointers for gaining clinical adoption
Key regulatory considerations
Reimbursement and billing strategies
Developing priorities and timeline for a new product launch
Demonstrating product differentiation
Designing cohort studies
Implementing partnering strategies
Succeeding in a global marketplace
Scientists who wish to present their knowledge and expertise to their colleagues are asked to click here to submit an abstract. Remember to specify the conference that you are interested in and please provide your full contact information.
All proposals are subject to review by the Scientific Advisory Committee to ensure the highest quality of the conference program.
If you are interested in presenting, please submit a speaking proposal for review.
Deadline for submission is February 17, 2012
We welcome your comments, suggestions and speaker referrals as we shape the 2012 program.
For more details on the conference, please contact:
Christina Lingham
Executive Director, Conferences
Cambridge Healthtech Institute
T: (+1) 781-972-5464
E: clingham@healthtech.com
For exhibit & sponsorship opportunities, please contact:
Joe Vacca
Manager, Business Development
Cambridge Healthtech Institute
T: (+1) 781-972-5431
E: jvacca@healthtech.com