Cambridge Healthtech Institute’s 10th Annual

Commercialization of Diagnostic Tests

Successful Strategies and Partnerships

August 26 - 27, 2020 ALL TIMES EDT

Disruptive diagnostic tests are a critical part of the rapidly evolving health technology landscape. Traditional clinical laboratories and early-stage startup companies have entered the race of commercializing their products. Many of them struggle to evaluate the market and its offerings to come up with the strong market entry strategies that will optimize their business success. Others will find themselves making the decisions of production, distribution of products, and partnership strategy. Cambridge Healthtech Institute’s Tenth Annual Commercialization of Diagnostic Tests conference will convene key opinion leaders in product commercialization and discuss the current landscape and opportunities in diagnostic tests in addition to showcasing examples of those who have made their product launches successful.

Wednesday, August 26

PLENARY KEYNOTE SESSION

11:10 am

Organizer's Opening Remarks

Christina Lingham, Executive Director, Conferences and Fellow, Cambridge Healthtech Institute
11:15 am

Ultrasensitive SARS-CoV-2 Protein Assays for Precision Clinical Decisions

 

David Walt, PhD, HHMI Professor; Hansjörg Wyss Professor of Biologically Inspired Engineering, Harvard Medical School; Professor of Pathology, Department of Pathology-Brigham and Women’s Hospital; Core Faculty, Wyss Institute for Bioinspired Engineering, Harvard University

We have developed ultrasensitive single molecule assays for multiple relevant SAR-CoV-2 proteins that can detect both active virus and prior infection. The assays have been tested in thousands of individuals, including patients and healthcare workers and exhibit exceptional sensitivity and specificity. Additionally, we have followed these protein concentrations over time during the course of disease in many patients and can predict outcomes based on the dynamics of the protein responses.

 

11:40 am PANEL DISCUSSION :

Lessons Learned for Diagnostic Testing During the COVID-19 Pandemic

Panel Moderator:
Susan Hsiao, MD, PhD, Assistant Professor, Pathology and Cell Biology, Columbia University Medical Center
  • Supply chain challenges
  • Navigating and validating multiple platforms
  • Reimbursement
  • Value of distributed testing
  • Value of tests available: PCR vs. antigen vs. serology
  • Developing sustainable testing protocols
Panelists:
Alex Greninger, MD, PhD, MS, MPhil, Assistant Professor, Laboratory Medicine, University of Washington
Jordan S. Laser, MD, Medical Director, Department of Pathology and Laboratory Medicine; LIJMC; Associate Medical Director, Core Laboratories; Director, Division of Near Patient Testing, Northwell Health; Associate Professor, Donald and Barbara Zucker School of Medicine at Hofstra/Northwell
David Walt, PhD, HHMI Professor; Hansjörg Wyss Professor of Biologically Inspired Engineering, Harvard Medical School; Professor of Pathology, Department of Pathology-Brigham and Women’s Hospital; Core Faculty, Wyss Institute for Bioinspired Engineering, Harvard University
Charles Mathews, Principal, ClearView Healthcare Partners
12:30 pm Fireside Chat
Panel Moderator:
Charles Mathews, Principal, ClearView Healthcare Partners
Panelists:
Sara Brenner, MD, MPH, Associate Director for Medical Affairs; CMO, In Vitro Diagnostics, Office of In Vitro Diagnostics & Radiological Health (OIR), Office of Product Evaluation & Quality (OPEQ), Center for Devices & Radiological Health (CDRH), U.S. Food & Drug Administration
12:55 pm Lunch Break - View Our Virtual Exhibit Hall

NEW BUSINESS MODELS AND PARTNERSHIPS

1:25 pm

Chairperson's Remarks

Charles Mathews, Principal, ClearView Healthcare Partners
1:30 pm Partnering to Drive Patient Impact and Growth at Exact Sciences
David Harding, Senior Vice President, Strategy and Business Development, Exact Sciences

Over the course of the last several years, Exact Sciences has made 3 crucial moves to accelerate patient impact and drive business growth: (1) Entered into a commercial partnership with Pfizer to drive patient and physician awareness of Cologuard and fundamentally increase adoption; (2) Forged a partnership with Epic to improve order management of Cologuard and eventually allow seamless ordering of the product within EHR systems; (3) Acquired Genomic Health to expand into entirely new areas of cancer patient care. Each of these actions positions Exact Sciences to serve an ever-greater number of patients on all phases of their journey.

1:50 pm Models and Partnerships for Bringing Genomics to Routine Health Care
Hunt Willard, PhD, CSO & Senior Vice President, Medical Affairs, Genome Medical, Inc.

As a national medical practice, our goal at Genome Medical is to facilitate genomic testing and downstream care for those whose clinical findings, family history, or interest in finding out their risk of actionable genetic disease indicates a need for genetic care. As a driver of commercial strategies, we establish key partnerships – with testing laboratories, employers, health systems, and treatment centers – that optimize access across a range of value-based products in both primary care and specialty care pathways.

Erin Lahti, Marketing Manager, Dx Manufacturing & OEM, MilliporeSigma

Changes in international standards and regulations have created challenges and roadblocks to the commercialization of diagnostic devices. The choice of a contract manufacturing (CM) partner with the expertise to provide guidance and manufacturing capabilities is one strategy diagnostics companies can use to mitigate risk.  A well-chosen CM partner can accelerate the commercialization process by anticipating potential roadblocks.  In this session, we will discuss best practices and key considerations for vetting contract manufacturing partners.

2:35 pm Refresh Break - View Our Virtual Exhibit Hall
3:05 pm LIVE Q&A: New Business Models and Partnerships
Panel Moderator:
Charles Mathews, Principal, ClearView Healthcare Partners
  • Incorporating the consumer/patient into diagnostics
  • Potential value-added services that diagnostic players can provide
  • Innovative partnering models
Panelists:
David Harding, Senior Vice President, Strategy and Business Development, Exact Sciences
Hunt Willard, PhD, CSO & Senior Vice President, Medical Affairs, Genome Medical, Inc.
Erin Lahti, Marketing Manager, Dx Manufacturing & OEM, MilliporeSigma
3:35 pm Session Break
3:45 pm LIVE Q&A: Investment Landscape and Opportunity for Diagnostic Tests
Panel Moderator:
Roger D. Klein, MD, JD, CMO, OmniSeq
  • How to best frame value proposition
  • Investors’ portfolios in diagnostics space
  • The shift in Dx test investment and where this is going
Panelists:
Mark Jelley, Managing Director, OrbiMed Advisors, LLC
Tom Miller, Founder & Managing Partner, GreyBird Ventures, LLC
4:35 pm Happy Hour - View Our Virtual Exhibit Hall
5:10 pm Close of Day

Thursday, August 27

HOW ONCOLOGISTS CHOOSE AND EVALUATE DIAGNOSTIC TESTS

9:05 am How Oncologists Choose and Evaluate Diagnostic Tests
Panel Moderator:
Paul Gerrard, MD, Vice President, McDermott+ Consulting
  • Academic versus community hospitals’ requirements for diagnostics
  • Resources, processes, and outcomes
  • Reimbursement and regulations
Panelists:
Daryl Pritchard, PhD, Senior Vice President, Science Policy, Personalized Medicine Coalition
10:05 am Coffee Break - View Our Virtual Exhibit Hall
10:15 am Problem Solving Discussions - View Our Virtual Exhibit Hall

SUCCESSFUL COMMERCIALIZATION STRATEGIES AND MARKET LAUNCH

10:50 am Launching Dx Tests Successfully: Is Product Performance and Regulatory Approval Sufficient?
Charudutt Shah, Director of Marketing (EMEA), BioMérieux

Launching innovative diagnostics tests has never been so challenging. You did all the right things – followed the voice of your customers, developed the product to meet performance requirements, conducted clinical validations, and obtained regulatory approvals. Yet, this is not sufficient to be successful in the marketplace. In fact, these are the prerequisites. This talk will cover several factors that drive successful commercialization and market access efforts required to make your product launch a success.

11:00 am Foundation Medicine’s Strategy for Commercializing Liquid Biopsy Tests
Tesh Khullar, CCO, Foundation Medicine Inc.

Drawing from two decades of experience working in oncology, Foundation Medicine’s Chief Commercial Officer, Tesh Khullar, will discuss the importance of a patient-centered commercialization strategy. He will focus specifically on his team’s efforts to expand access to precision medicine for cancer patients through the company’s portfolio of comprehensive genomic profiling assays.

11:10 am Current Planning and Strategy to Enter Companion Diagnostic Test Market at Guardant Health
Daniel Simon, MBA, Senior Vice President, BioPharma Business Development, Guardant Health

This presentation maps the path and discusses Guardant’s approach for entering the companion diagnostic test market.

11:20 am LIVE Q&A: Successful Commercialization Strategies and Market Launch
Panel Moderator:
Harry Glorikian, MBA, General Partner, New Ventures Funds
  • Define the priority checklist for executing a successful strategy and operational plan for commercializing diagnostic tests
  • Examine the process of bringing a product to market by highlighting all the key features required in today’s evolving healthcare environment
  • Financial resources needed to execute the project plan
  • Other key factors, including market entry strategy development, regulatory, reimbursement, health economic, key opinion leader engagement, and patient advocacy considerations
Panelists:
Tesh Khullar, CCO, Foundation Medicine Inc.
Charudutt Shah, Director of Marketing (EMEA), BioMérieux
Daniel Simon, MBA, Senior Vice President, BioPharma Business Development, Guardant Health
11:50 am Lunch Break - View Our Virtual Exhibit Hall

COMMERCIALIZING POINT-OF-CARE DIAGNOSTIC TESTS

Helen Cha Roberts
12:30 pm

eRAPID Technology – A Universal Multiplexed Electrochemical Sensor Platform Repurposed to Detect COVID-19 Antibodies

Pawan Jolly, PhD, Senior Scientist, Wyss Institute, Harvard University

eRapid is electrical sensor technology, enabling the detection of small chemicals and large biomolecules in complex fluid samples, including blood, saliva, and urine without requiring sample preparation. This proprietary sensor technology offers a versatile, multiplexed, cost-effective, robust, manufacturable, and scalable approach adaptable to a variety of testing strategies addressing high-value challenges in multiple fields, ranging from home healthcare to industrial, environmental, and food applications.  

12:50 pm CASE STUDY: Federal Resources for Early-Stage Diagnostic Start-Up
Tiffani Lash, PhD, Program Director, National Institutes of Health

I will discuss the federal resources for early-stage companies that fall into the research portfolios of biosensors, platform technologies, and mHealth programs at NIH. NIBIB Point-of-Care Technologies Research Network will be explained, consisting of three centers charged with developing point-of-care diagnostic technologies through collaborative efforts that merge scientific and technological capabilities with clinical need.

1:10 pm LIVE Q&A: Commercializing Point-of-Care Tests – Translating Early-Stage Innovation
Panel Moderator:
Richard Chasen Spero, PhD, CEO, Redbud Labs, Inc.
  • Current status on bringing your technology to market
  • Key considerations for developing an early translational roadmap
  • Funding opportunities and business plan requirements
  • How do you develop your go-to-market strategy?
  • Attracting early strategic partners
  • What role are KOLs and/or institutions playing as you bring your technology to market?
Panelists:
Pawan Jolly, PhD, Senior Scientist, Wyss Institute, Harvard University
Tiffani Lash, PhD, Program Director, National Institutes of Health
Helen Cha Roberts
1:30 pm Close of Summit