Coverage and Reimbursement for Diagnostic Innovation
Payers, Innovators, and Policymakers Shaping Coverage Strategies Together
8/24/2026 - August 25, 2026 ALL TIMES EDT
Coverage and reimbursement for diagnostic innovation are more complex than ever, with legislative shifts, evolving coding frameworks, and the rise of AI-based diagnostics creating new challenges and opportunities for innovators and payers alike. Cambridge Healthtech Institute’s 14th annual conference on Coverage and Reimbursement for Diagnostic Innovation provides a forum for industry leaders, payers, and policymakers to exchange perspectives on the pressing issues shaping market access today. Participants will engage in discussions on legislative trends, prior authorization challenges, and coding and rate-setting complexities in a time when diagnostics are evolving rapidly. This program offers a unique opportunity to share commercialization strategies and peer-to-peer insights that can help diagnostic innovators navigate a changing coverage landscape.
Preliminary Agenda

LEGISLATIVE AND POLICY LANDSCAPE

Navigating Disruption in the Lab Market: From CPT Coding to Coverage and Payment

Photo of Zach Hochstetler, Director, CPT Editorial & Regulatory Services, American Medical Association , Dir CPT Editorial & Regulatory Svcs , CPT Editorial & Regulatory Svcs , American Medical Association
Zach Hochstetler, Director, CPT Editorial & Regulatory Services, American Medical Association , Dir CPT Editorial & Regulatory Svcs , CPT Editorial & Regulatory Svcs , American Medical Association
Photo of Joan Kegerize, JD, Vice President, Reimbursement & Scientific Affairs, American Clinical Laboratory Association , Vice President, Reimbursement & Scientific Affairs , American Clinical Laboratory Association
Joan Kegerize, JD, Vice President, Reimbursement & Scientific Affairs, American Clinical Laboratory Association , Vice President, Reimbursement & Scientific Affairs , American Clinical Laboratory Association

The laboratory market continues to experience rapid innovation driven by emerging technologies, evolving CPT coding structures, coverage policy variation, and heightened focus on payment integrity. This session examines how changes at the CPT level influence downstream coverage and payment decisions, the growing importance of transparency in molecular and infectious disease testing, and the role of collaboration among CMS, the AMA, and laboratory stakeholders to support diagnostic innovation.

Overpayment Exposure in Molecular Diagnostics: Understanding the Policy, the Triggers, and the Strategic Response

Photo of John Warren, Owner and Principal Consultant, Gettysburg Healthcare Consulting, LLC , Owner , Gettysburg Healthcare Consulting
John Warren, Owner and Principal Consultant, Gettysburg Healthcare Consulting, LLC , Owner , Gettysburg Healthcare Consulting

Medicare overpayment actions against molecular laboratories are accelerating, driven by UPIC audits, sophisticated data analytics, and evolving interpretations of national and local coverage policy. This session examines how overpayments are identified, the statutory and regulatory framework governing recoupment, and the billing patterns that most frequently trigger scrutiny. We will also explore extrapolation risk, documentation vulnerabilities, and the operational impact of payment suspension. Attendees will gain a practical framework for assessing exposure and implementing proactive compliance, documentation, and appeals strategies to mitigate financial disruption and reputational risk.

Legislative and Policy Updates Shaping the Diagnostics Landscape

Photo of Tara Burke, PhD, Vice President, Payment and Healthcare Delivery Policy, AdvaMed , Vice President , Payment and Healthcare Delivery Policy , AdvaMed
Tara Burke, PhD, Vice President, Payment and Healthcare Delivery Policy, AdvaMed , Vice President , Payment and Healthcare Delivery Policy , AdvaMed

ALIGNING TECHNOLOGICAL INNOVATION WITH CODING, COVERAGE, AND REIMBURSEMENT

The Brave New Reimbursement World for Digital Pathology-Enabled AI Diagnostics

Photo of Jennifer Archer, Senior Director of Market Access, Market Access & Reimbursement, Artera , Senior Director of Market Access , Market Access & Reimbursement , Artera
Jennifer Archer, Senior Director of Market Access, Market Access & Reimbursement, Artera , Senior Director of Market Access , Market Access & Reimbursement , Artera

Photo of Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA , Medical Dir MolDX & CMO , MolDX , Palmetto GBA LLC
Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA , Medical Dir MolDX & CMO , MolDX , Palmetto GBA LLC

Policy That Computes: Harmonizing Evidence, Care, and Reimbursement with Digitally Native Policy That Responds in Milliseconds

Photo of Gillian Hooker, PhD, CSO, Concert , Chief Scientific Officer , Concert
Gillian Hooker, PhD, CSO, Concert , Chief Scientific Officer , Concert

The development and administration of health plan clinical policy is often slow, manual, and error-prone. This presentation will describe a ground-up approach to develop digitally native policy, structured for machine readability and maintained as a living data asset vetted by hundreds of clinical experts. These policies are deployed from the cloud to integrate into any clinical or reimbursement workflow, bringing transparency and clarity to providers, labs, payers, and patients.

Paying for AI: Policy, Pitfalls, and Best Practices

Photo of Paul Gerrard, MD, Vice President, Market Access and Regulatory Affairs, Valar Labs , Vice President , Market Access and Regulatory Affairs , Valar Labs
Paul Gerrard, MD, Vice President, Market Access and Regulatory Affairs, Valar Labs , Vice President , Market Access and Regulatory Affairs , Valar Labs

Panel Moderator:

PANEL DISCUSSION:
Coverage and Reimbursement for Diagnostic Innovative Assays

Photo of Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas
Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas

Panelists:

Photo of Suzanne Belinson, PhD, Vice President, Commercial Markets, Tempus AI , VP Commercial Markets , Commercial Markets , Tempus AI
Suzanne Belinson, PhD, Vice President, Commercial Markets, Tempus AI , VP Commercial Markets , Commercial Markets , Tempus AI
Photo of Lee H. Hilborne, MD, Professor, Pathology & Lab Medicine, University of California Los Angeles; Senior Medical Director, Quest Diagnostics , Professor , Pathology & Lab Medicine , UCLA Health and Quest Diagnostics
Lee H. Hilborne, MD, Professor, Pathology & Lab Medicine, University of California Los Angeles; Senior Medical Director, Quest Diagnostics , Professor , Pathology & Lab Medicine , UCLA Health and Quest Diagnostics
Photo of Cheryl James, Manager, Lab Coding, Laboratory Coding and Strategy, Mayo Clinic , Manager, Lab Coding , Laboratory Coding and Strategy , Mayo Clinic
Cheryl James, Manager, Lab Coding, Laboratory Coding and Strategy, Mayo Clinic , Manager, Lab Coding , Laboratory Coding and Strategy , Mayo Clinic
Photo of Charles Mathews, Partner, ClearView Healthcare Partners , Partner , ClearView Healthcare Partners
Charles Mathews, Partner, ClearView Healthcare Partners , Partner , ClearView Healthcare Partners

COMMERCIALIZATION AND REAL-WORLD ACCESS

Reducing Health Disparities and Expanding Access: Implications for Diagnostic Labs and Health Plans

Photo of Mark Hiatt, MD, MBA, MS, CMO, Bioada , Chief Medical Officer , Bioada
Mark Hiatt, MD, MBA, MS, CMO, Bioada , Chief Medical Officer , Bioada

This presentation will outline what “health disparity” actually means in the diagnostics context, how payers operationalize access at the community level, and how labs can align test design, evidence, and deployment strategies with payer access and outcomes initiatives. Discussion points will include: defining health disparity as it relates to diagnostic coverage; how plans measure and operationalize access; aligning laboratory strategies with payer quality and access goals; and using access initiatives to strengthen a lab’s value proposition.

Transforming RCM with Agentic AI: A New Model for Laboratory Reimbursement

Photo of Clarisa Blattner, Senior Director, Revenue and Payor Optimization, XiFin, Inc. , Senior Director, Revenue and Payor Optimization , XiFin, Inc.
Clarisa Blattner, Senior Director, Revenue and Payor Optimization, XiFin, Inc. , Senior Director, Revenue and Payor Optimization , XiFin, Inc.

Panel Moderator:

PANEL DISCUSSION:
Contract Pull-Through Optimization

Jerry Conway, Senior Vice President, Market Access, Belay Diagnostics , Senior Vice President , Market Access , Belay Diagnostics

Panelists:

Jackie Moriarty, Vice President, Market Access, Geneoscopy Inc , Vice President , Market Access , Geneoscopy Inc

Paige Berger Nardi, Executive Vice President, Market Acces, Reimbursement and Billing, HepQuant LLC , Executive Vice President , Market Acces, Reimbursement and Billing , HepQuant LLC

PLENARY SESSION

Panel Moderator:

PLENARY FIRESIDE CHAT:
Regulatory Outlook for Diagnostics

Photo of Brian P. Carey, JD, Partner, Hogan Lovells US LLP , Partner , Hogan Lovells US LLP
Brian P. Carey, JD, Partner, Hogan Lovells US LLP , Partner , Hogan Lovells US LLP

Panelists:

Photo of Courtney H. Lias, PhD, Director, OHT7: Office of in vitro Diagnostic Devices, United States Food and Drug Administration (FDA) , Director , Office of In Vitro Diagnostic Devices , FDA CDER
Courtney H. Lias, PhD, Director, OHT7: Office of in vitro Diagnostic Devices, United States Food and Drug Administration (FDA) , Director , Office of In Vitro Diagnostic Devices , FDA CDER
Photo of Jai Pandey, PhD, Head, Global Device Regulatory IVD/CDx and Digital Health, Sanofi , Global Device Regulatory Head for IVD and Digital Health , Global Device Regulatory for IVD/CDx and Digital Health , Sanofi
Jai Pandey, PhD, Head, Global Device Regulatory IVD/CDx and Digital Health, Sanofi , Global Device Regulatory Head for IVD and Digital Health , Global Device Regulatory for IVD/CDx and Digital Health , Sanofi
Photo of Zach Rothstein, JD, Executive Director, AdvaMedDx , Executive Director, AdvaMedDx , Technology & Regulatory Affairs , AdvaMedDx
Zach Rothstein, JD, Executive Director, AdvaMedDx , Executive Director, AdvaMedDx , Technology & Regulatory Affairs , AdvaMedDx
Photo of Sheila D. Walcoff, JD, Founding Principal & CEO, Goldbug Strategies LLC , Founding Principal & CEO , Goldbug Strategies LLC
Sheila D. Walcoff, JD, Founding Principal & CEO, Goldbug Strategies LLC , Founding Principal & CEO , Goldbug Strategies LLC

For more details on the conference, please contact:

Iris Goldman

Conference Producer

Cambridge Healthtech Institute

Email: igoldman@healthtech.com

 

For sponsorship information, please contact:

Jon Stroup

Lead Business Development Manager

Cambridge Healthtech Institute

Phone: (+1) 781-972-5483

Email: jons@healthtech.com